Sunday, April 27, 2014

Muhammad Saad : Zynga Application

Mark Pincus founded Zynga in April 2007 under the name Presidio Media the company name changed to Zynga in July 2007. Zynga was named after an American bulldog named Zinga once owned by Mark Pincus. The company uses an image of a bulldog as its logo.

Zynga became the #1 Facebook app developer with 40 million monthly active users (MAU) in April 2009.

On May 18, 2010, Facebook and Zynga entered into a five-year relationship to expand the use of Facebook Credits in Zynga's games.

In 2013, Zynga began shutting down some of its games . Fans of the games were given little notice. For example, players of Dream PetHouse were given only six weeks notice that their games would end.

As of July 27, 2013, Zynga has reportedly lost nearly half of its user base from the previous year. Consequently, investors decreased Zynga's valuation by 400 million.
On January 30, 2014, Zynga announced it has agreed to purchase NaturalMotion.The company also said it would reduce its workforce by 15%, bringing its total number of employees down by 314.

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